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3 SEO Trends That Will Help You Get Through in 2021

3 SEO Trends That Will Help You Get Through in 2021

Time flies so fast. This is true especially if you’re working in the digital marketing industry. Trends that were popular and useful a year ago are not as relevant as they are today. If you’re keeping touch with the latest news in the field,you’re probably aware of how new practices are emerging in 2021. To find out what those are,this blogs will discuss some of SEO strategies that will keep your site on top.

 

Keywords in Your URL

The URL structure is the most overlooked aspect of SEO. Many strategists often ignore the importance of a well-structured URL. One of the best SEO companies in Hong Kong explained that while it’s essential to keep the URL as simple as possible,it’s also necessary to organise and construct your URL that will give users and search engines the context of what the page or blog would be all about.

 

Focus on User Search Intent

Whenever you put out content,you should always focus on search intent of your audience. It has become the central factor of SEO and content. You have to target queries where people are seeking answers. Creating a content based on search intent will help you be on featured snippets or “People also ask” feature.

 

Mind Your Metadata

While many would relate metadata to the site’s click-through-rate,search engines are now giving value to this part of website. Why? It’s because this creates a micro-communication with Google and other search engines. This is exactly the reason why SEO specialists emphasise the importance of creating short but accurate meta description and title tags. It also helps to incorporate your target keywords in this part of your metadata.

 

These are just some of the many other SEO practices that can get you through 2021. Other than these,it’s also important that you keep watch on the algorithm changes. This way you can easily adjust your strategy and prevent taking a hit from Google in the future.


 

For more information,visit: ConcinnityLimited

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E-Commerce Accounting: A Complete Guide for Online SellersE-Commerce Accounting: A Complete Guide for Online Sellers

E-commerce is an exciting and rapidly growing industry, but behind the scenes, successful online selling requires meticulous accounting practices. With so many moving parts, from managing inventory to calculating shipping costs and handling multi-channel sales, understanding ecommerce accounting is essential for sustainable growth. This guide will cover e-commerce accounting essentials, including revenue tracking, cost of goods sold (COGS), taxes, and useful tools to streamline financial management.

1. E-Commerce Revenue Tracking: Organize Your Sales Data

The first step in e-commerce accounting is understanding and accurately tracking revenue. Revenue tracking is not just about counting sales but involves correctly recording each transaction, net revenue, and associated fees.

  • Separate Gross and Net Sales: Start by recording gross revenue (total sales) before fees and refunds. Then, subtract platform fees and any refunds to get your net revenue. This breakdown helps in accurately assessing your revenue health.
  • Multi-Channel Sales Consolidation: Many e-commerce businesses operate on multiple platforms, such as Amazon, Shopify, and eBay. To simplify, use ecom accounting software that integrates with each platform, like QuickBooks, Xero, or A2X. This consolidates sales data from all channels, minimizing manual entry and reducing errors.
  • Record Sales Tax Separately: Sales tax should be tracked separately from sales revenue. This will make it easier to handle tax obligations and ensure that you only remit tax collected, not additional funds.

2. Expense Management: Key Costs to Track in E-Commerce

Operating an e-commerce store incurs various expenses, from product sourcing to marketing, and correctly categorizing these is essential for understanding your business’s profitability.

  • Categorize Your Expenses: Group expenses into relevant categories such as advertising, shipping, warehousing, platform fees, and payment processing fees. Clear categorization gives you a better view of where your money is going and can reveal potential areas for cost savings.
  • Inventory Management and Expenses: Inventory represents a significant expense for e-commerce businesses. Tracking your inventory costs ensures you accurately calculate your profit margins and stay on top of stock levels. Software like TradeGecko or Ordoro can integrate with accounting tools for real-time inventory updates.
  • Shipping and Fulfillment Costs: Shipping costs can vary widely and should be tracked closely to understand their impact on your profits. Consider splitting fulfillment costs from other shipping expenses for greater insight, especially if you offer free or discounted shipping options.

3. Cost of Goods Sold (COGS): Accurately Calculate Product Costs

The Cost of Goods Sold (COGS) is the direct cost associated with the production or purchase of the goods sold by your business. Calculating COGS is crucial for determining gross profit.

How to Calculate COGS: COGS includes all direct costs of goods, such as product purchase costs, shipping to your warehouse, and packaging. To calculate it accurately:

  • Start with your beginning inventory at the start of the period.
  • Add all purchases made during the period.
  • Subtract your ending inventory at the end of the period.

Monitor COGS Consistently: Consistent tracking allows you to measure profitability accurately and adjust pricing if needed. Many accounting software solutions allow you to automate COGS calculations if you manage inventory correctly.

4. Cash Flow Management: A Lifeline for E-Commerce Success

Cash flow is the lifeblood of any business, and e-commerce is no exception. Effective cash flow management helps ensure you have the funds to cover expenses, reinvest, and grow.

  • Forecast Future Cash Flow: Create a forecast by projecting sales and expenses based on historical data. This is especially helpful in e-commerce, where cash flow can fluctuate with seasonal trends and inventory purchases.
  • Maintain a Business Bank Account: Keep personal and business finances separate by using a dedicated bank account for your e-commerce store. This will simplify reconciliation, make it easier to track cash flow, and prepare you for tax season.
  • Allocate Funds for Taxes: Earmark a portion of revenue specifically for tax payments. Tax liabilities are an ongoing obligation, and setting aside funds regularly prevents cash shortfalls when taxes are due.

5. Tax Compliance: Understanding Sales and Income Tax Obligations

Tax compliance is a unique challenge in e-commerce, especially for multi-state or international sellers. Here’s what you need to know:

  • Sales Tax Compliance: Each state has different sales tax regulations, and the “economic nexus” concept requires sellers to collect tax in states where they reach certain sales thresholds. Use tax automation software, like Avalara or TaxJar, to keep track of requirements and file taxes in multiple jurisdictions.
  • Income Tax Preparation: Unlike sales tax, which is collected and remitted to the state, income tax is calculated on your profits. Ensure that all revenues, COGS, and expenses are accurately recorded to calculate your taxable income. Many e-commerce businesses benefit from hiring a tax professional to navigate complex deductions and credits.
  • Keep Digital Records: Store receipts, invoices, and sales records digitally for easy access. Good record-keeping ensures you’re audit-ready and simplifies the preparation of tax returns.

Conclusion

E-commerce accounting may seem daunting, but with the right systems and tools, it becomes a manageable—and even insightful—part of your business. By staying organized, accurately tracking COGS, cash flow, and expenses, and using accounting software to automate processes, you can gain control over your finances and set your business up for long-term success. Accurate accounting allows you to not only comply with tax regulations but also make strategic decisions, capitalize on profitable opportunities, and steer your business toward growth.

If all those seem daunting to you, make it easy and automated with the help of connect books. The software helps you automate your accounting, track your inventory in real-time, get sales and profit calculations done for you daily. Check out https://www.connectbooks.com/ for more details

Why See London?Why See London?

Why see London? The answer is London is a city that has more than one factor for visitors. It is a city abundant in historic monuments along with modern-day art museums and one of the most efficient cities worldwide. Not yet sold? - and be amazed with what you might be missing When people decide to go to London, they need to feature a specific goal in mind. This is going to the heart of the city, the British Museum. At the British Museum, you can see the most well-known art pieces from around the world along with many other valuable artefacts. This gallery is additionally residence to numerous other essential museums that cover various facets of the history of London. Some of these museums consist of The National Gallery, The National Picture Gallery and The Victoria and Albert Museum. Other essential museums in London consist of The Scientific research Museum, The National Maritime Museum, The National Gallery, The National Picture Gallery, The Outfit Institute, Tate Britain and the National Gallery. An additional excellent factor to go to London is for the selection it offers when it pertains to its different art museums. There are more than 80 art museums in London and over half of these are complimentary to go to. These museums consist of the National Gallery, The British Museum, Tate Modern and Tate Britain. These museums not just include well-known jobs by well-known artists but additionally those that are recently uncovered and are made especially for this city. London has several attractions apart from these popular museums. One of the most prominent methods to invest a day is to go to the London Zoo and the National Fish tank. Other excellent attractions in London consist of Big Ben, Westminster Abbey etc. The Victoria and Albert Museum are another attraction in London that gives art lovers with a chance to view artwork by several of the best artists worldwide. Other prominent museums to go to are The National Cinema, The British Museum and London Zoo. When in London, you can do a full day’s scenic tour of the city at different prominent areas such as Westminster, The British Museum and The Imperial War Museum. The English language is talked in this city, so if you have trouble understanding the city’s terms, it would certainly be a excellent suggestion to find out a little bit of it before going to. You will discover lots of excellent dining establishments to eat at during your stay in London. The city is additionally residence to a a great deal of superb resorts and Bed and Breakfast resorts that provide pleasant lodging for visitors. In other words, London is a city that is perfect for any person that enjoys art, history and culture. If you are interested in the arts, you ought to see what is available in the city. If you enjoy history, you ought to go to several of the museums in London. For those curious about taking a trip to other parts of England, you can constantly go to other cities in England such as Bath and Bathshire, or Norfolk. You can also go to the Netherlands and Germany, if you want.

Part A Deductible 2023: Essential InsightsPart A Deductible 2023: Essential Insights

The Part A Deductible in 2023 saw an uptick, reflecting on everyone from individual beneficiaries to financial professionals advising them. With so many of us worried about healthcare, getting a grip on these changes doesn’t just help with future planning—it also means you or your clients can step into this space feeling sure and steady.So, let’s jump right in and break down what this increase really means and how it shakes up the world of Medicare expenses for everyone involved. For anyone entangled in managing healthcare finances, whether for themselves or others, grasping these nuances could be the difference between stress and tranquility.

Understanding Medicare Part A Deductible in 2023

The Basics of Medicare Part A DeductibleThe Medicare Part A deductible for 2023 was $1, 600 per benefit period, which was a 3% increase from the 2022 deductible of $1, 556. But what exactly is a benefit period?A benefit period starts the day you’re admitted as an inpatient in a hospital or skilled nursing facility (SNF). It ends when you haven’t gotten any inpatient hospital or SNF care for 60 days in a row. You could have multiple benefit periods in a year, and you’d need to pay the Part A deductible for each one.

Comparing 2022 and 2023 Deductible Amounts

While the Part A deductible is rising, it’s not all bad news. Most Medicare beneficiaries saw a premium decrease in 2023. The standard monthly premium for Medicare Part B enrollees will be $164.90 for 2023, a decrease of $5.20 from $170.10 in 2022.

Here’s a quick comparison of the key Part A costs for 2022 and 2023:Cost20222023

  • Inpatient hospital deductible$1, 556$1, 600
  • Daily coinsurance for 61st-90th Day$389$400
  • Daily coinsurance for lifetime reserve days$778$800
  • Skilled Nursing Facility coinsurance$194.50$200.00

Factors Influencing the Annual Increase

So why does the Part A deductible keep rising? One key factor is that there’s no limit to the number of benefit periods a patient may experience in a year. The insurance company covering this risk has almost unlimited liability.Increasing healthcare costs and an aging population also contribute to the annual hikes in Medicare costs. But there is some relief – the Medicare Savings Programs can help eligible low-income beneficiaries pay their premiums and other out-of-pocket costs.

Navigating Changes to Medicare Costs in 2023Impact of Increased Costs on Beneficiaries

The rising Part A deductible can be a financial burden, especially for beneficiaries with multiple hospital stays in a year. In 2023, you paid $1, 600 for each benefit period, which could have really added up.But it’s not just the deductible – coinsurance amounts also increased. If you had a long hospital stay, you paid $400 coinsurance per day for days 61-90, up from $389 in 2022. For lifetime reserve days, the daily coinsurance was $800, up from $778.

Understanding the Role of Payroll Taxes in Funding Medicare

Did you know that payroll taxes largely fund Medicare Part A? Employees and employers each pay 1.45% of wages, while self-employed workers pay 2.9%.These payroll taxes go into the Hospital Insurance Trust Fund, which pays for Medicare Part A benefits. Yet, as more people grow older and healthcare costs continue to climb, the trust fund is hitting a rough patch when it comes to staying solvent in the long run.To shore up Medicare financing, some policymakers have proposed increasing the payroll tax rate, raising the taxable wage base, or using general revenues. But these solutions are often politically challenging.

Enrollment and Savings Opportunities for Medicare Beneficiaries

Maximizing benefits During Open Enrollment PeriodsMedicare Open Enrollment runs from October 15 to December 7 each year. During this time, beneficiaries can make changes to their coverage, such as:

  • Switching from Original Medicare to a Medicare Advantage plan, or vice versa
  • Changing Medicare Advantage plans

Joining, dropping, or changing a Part D prescription drug planIt’s important to review your coverage options each year, as your health needs and plan benefits can change. Look for plans that cover your preferred doctors, hospitals, and pharmacies, and compare costs like premiums, deductibles, and copayments.